World business on NBCNews. Disable Cookies I accept. Topflight Spanish bullfighters are celebrities, just like football or movie stars, and it is common for them to have commercial endorsement gigs for everything from wine to cars to fancy clothes. View rates in your area. Bullfighting writers said the only case they recall is that of a matador named Luis Reina, who signed a deal in the s with the Japanese electronics giant Akai and had that brand name embroidered on the sleeves and legs of the glittering 'traje de luces,' or suits of lights, that he wore while fighting. He became a full-fledged matador in but has been hampered by repeated and serious gorings and has not fought often, said Juan Belmonte, a bullfighting critic for TV station Canal Sur in Seville.
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Pink capes suck (by the real gay Matador)
Download the mobile app. This material may not be published, broadcast, rewritten or redistributed. A little-known Spanish matador is breaking with a sacred tradition, agreeing to advertise a soft drink that caters to the gay community while simultaneously slaying bulls. Search Most popular on msnbc. But Ortega sees no incompatibility. It would border on scandalous for a top-rated bullfighter to advertise from the ring.